The film and TV industry's migration game is a fascinating dance, and it's not just about the glitz and glamour of Hollywood anymore. New York and New Jersey are giving California a run for its money, and it's all about incentives and infrastructure.
California, the Golden State, has long been the epicenter of the entertainment industry. But with a surge in production costs and an exodus of talent, the state has had to up its game. The incentive program, doubled in size, seems to be working, with a 5% increase in production spend and an 11% growth in filming count. Gov. Gavin Newsom and the film office's efforts appear to be paying off, but the competition is fierce.
The East Coast Advantage
New York and New Jersey are rising stars in this production battle. New York, in particular, has seen a massive 57% surge in production spend, thanks to its bulked-up incentives. The Empire State is attracting more productions with its efforts to remove caps on qualified spending, and it's paying off. The soundstage space investments are also reaping rewards, with employment in the industry almost back to pre-pandemic levels.
New Jersey, just across the river, is also making waves. Despite a dip in filming activity, production spend has increased significantly. The state's strategy of partnering with major studios like Netflix, Paramount, and Lionsgate is paying dividends. These companies are building soundstages and committing to long-term production in the state, bringing with them a boost in spend and employment.
A Broader Perspective
This shift in production locations is not just about the incentives. It's about creating an ecosystem that supports the industry. Experienced crews, infrastructure, and desirable locations are all key factors. As one executive put it, "Incentives are only part of the equation." But when the markets are comparable, the incentive can be the deciding factor.
The decline in states like Georgia and New Mexico highlights the importance of consistency and predictability. These states, once on the upswing, have seen a dip in production due to various factors, including the migration of major projects to other locations.
The Future of Film and TV
As the industry evolves, so too will the production landscape. The competition for film and TV spend is a fascinating insight into the economic and cultural dynamics of our time. It's a reminder that while Hollywood may be the heart of the industry, the story is far from over. The rise of New York and New Jersey, and the fight to keep productions local, is a testament to the power of incentives and the desire for talent to work in desirable locations.
Personally, I think this trend is here to stay, and we'll see more states vying for their piece of the production pie. It's an exciting time for the industry, and I can't wait to see how this story unfolds further.
